Austin is officially buzzing. The SXSW Film & TV Festival kicked off its 2026 edition on March 12, and it did not hold back. Director Boots Riley returned to the spotlight with the world premiere of his latest project, "I Love Boosters." The film served as the opening night feature, setting a high bar for the rest of the festival's lineup.

The movie is described as a psychedelic, absurdist caper that follows a group of fashionista shoplifters. It features a powerhouse cast including Keke Palmer, Naomi Ackie, and Demi Moore. According to reports from TheWrap and Mashable, the screening at the Paramount Theatre ended with a thunderous standing ovation, signaling a major win for Riley and the ensemble.

Sorry to Bother You
Sorry to Bother You — Photo: hinnk / CC BY-SA 3.0 via Wikimedia Commons

This debut marks another bold entry for Riley, whose distinct visual style continues to define modern surrealist cinema. The festival, which runs in Austin, Texas, will continue to showcase major premieres throughout the week. For fans of high-fashion heist vibes and experimental storytelling, "I Love Boosters" is clearly the must-see title of the season.