Exciting news for attendees of South by Southwest (SXSW) 2026! The second reservation window for conference sessions, film and TV screenings, and music showcases officially opened today, Thursday, February 26, 2026, at 9 AM Central Time. This crucial window allows Platinum, Music, Innovation, and Film & TV badge holders to secure their coveted spots at various events across Austin, Texas.

These reservations are key to navigating the bustling festival, which runs from March 12-18, 2026. Platinum badge holders receive three daily advanced reservations, while Innovation, Film & TV, and Music badge holders are allotted two daily reservations. These also cover Mentor Sessions and Workshops, which notably do not count against the daily limits.

For those still planning their festival experience, mark your calendars! A third reservation window is set to open on Thursday, March 5, 2026, also at 9 AM Central Time, specifically for Platinum and Film & TV badge holders to reserve additional non-conflicting Film & TV Screenings. SXSW promises an unforgettable experience of discovery, learning, and networking, bringing together creatives from around the globe.