Streaming just got a bit more "Ultra." Amazon is set to shake up its subscription model on April 10, 2026, with the launch of Prime Video Ultra in the United States. This new tier is designed to replace the current ad-free option, moving premium features into a dedicated high-end category for power users.

For $4.99 per month, subscribers gain access to several major technical upgrades. According to reports from IGN and 9to5Mac, the Ultra plan offers exclusive 4K/UHD streaming, support for up to five concurrent streams, and a massive allowance of 100 offline downloads. It is a significant jump for viewers looking to maximize their home theater experience or watch on the go without an internet connection.

There is a catch for those sticking to the standard plan. Amazon is removing 4K content from the basic ad-supported Prime Video tier, meaning viewers will need the Ultra upgrade to maintain the highest visual quality. As AppleInsider notes, this strategic shift aligns the service with industry competitors who have transitioned to tiered resolution and feature sets to drive revenue.