The 1990s are back in full force, and the Goo Goo Dolls are leading the charge. Their 1998 hit "Iris," originally written for the City of Angels soundtrack, has become the definitive anthem for a viral social media trend. Users on TikTok and Instagram are utilizing the song's climactic bridge to share "then vs. now" montages, showcasing their vintage '90s fashion and hairstyles.

High-profile celebrities have joined the movement, fueling millions of views across platforms. Drew Barrymore shared a nostalgic clip of her younger self, while Halle Berry and Jewel also participated, and Victoria Beckham was featured in a montage posted by Mel B set to the iconic track. According to The Daily Dot, the trend has propelled the song back into the cultural zeitgeist, successfully introducing the Buffalo-based rock duo to a brand-new generation of listeners.

Band members John Rzeznik and Robby Takac are reportedly thrilled by the resurgence. Speaking to WGRZ-TV in their hometown of Buffalo, Takac expressed his gratitude for the song's enduring impact. "Iris" famously held the record for the most weeks at number one on the Billboard Radio Songs chart for 22 years, and this latest viral spike proves that the track remains a timeless staple of American pop culture.