Comcast Advertising is revolutionizing the way brands reach audiences with the launch of Outcomes+, a new AI-powered solution for cross-platform ad targeting. By combining Comcast’s proprietary data with insights from Mastercard and DISQO, the platform helps advertisers measure exactly how their campaigns drive real-world sales and consumer intent across both traditional TV and streaming services.

In a major win for smaller brands, Comcast also announced a strategic partnership with Amazon Ads. This collaboration allows local and small-to-medium-sized businesses to buy ad space on Prime Video for the first time through Effectv, Comcast Advertising’s local sales division. The move opens up premium streaming inventory that was previously difficult for local advertisers to access.

“Our goal is to provide advertisers with the most effective tools to reach their customers, regardless of how they are watching,” stated James Rooke, President of Comcast Advertising. By integrating Mastercard’s transaction data, Outcomes+ enables brands to optimize their spending in real-time, ensuring that every dollar spent on a cable spot or a streaming clip is backed by concrete performance data.