Sabio Holdings Inc. is stepping onto the field with Creator TV Sports, a dedicated studio label designed for the streaming era. Unveiled at the 2024 IAB NewFronts, the division aims to bridge the gap between traditional athletics and creator-led entertainment. The network plans to roll out a robust slate of programming throughout 2026, focusing on live events and behind-the-scenes athlete storytelling.

A major highlight of the debut lineup is the Creator Poker Championship, a collaborative project with the World Poker Tour (WPT). This event will bring popular digital creators to the poker table, combining high-stakes competition with the interactive energy of creator culture. According to Joe Ochoa, Co-founder and General Manager of Creator TV, the initiative is built to capture the evolution of sports media by centering on personalities that audiences already follow across social platforms.

Beyond the poker table, Creator TV Sports will feature original competition formats and live coverage tailored for modern viewers. The brand is currently available on major free ad-supported streaming television (FAST) platforms including Amazon Fire TV, Plex, Sling Freestream, Xumo Play, and TCLtv+. This expansion marks a strategic push for Sabio Holdings Inc. as it seeks to grow its footprint in niche, high-engagement sports content.