Adam Gardner, the co-founder and guitarist of the indie-rock band Guster, is marking a major milestone in his dual career as a musician and environmentalist. Since founding the non-profit REVERB in 2004 with his wife, Lauren Sullivan, Gardner has transitioned from noticing the "eco-guilt" of touring to leading a global movement. The organization works directly with artists to eliminate single-use plastics and implement sustainable practices both backstage and in the front-of-house.
The impact of Gardner's work is significant within the live music industry. REVERB has partnered with massive acts including Billie Eilish, Harry Styles, and Dave Matthews Band to neutralize the environmental costs of global tours. According to data from the organization, their efforts have resulted in the elimination of over 4 million single-use plastic water bottles at shows. They also utilize biodiesel in tour buses and set up "Action Villages" to connect fans with local environmental non-profits.

Gardner told Forbes that his mission is to make sustainability the standard for every live performance. By focusing on measurable results, REVERB has helped divert thousands of tons of waste from landfills and raised millions of dollars for climate causes. As Guster continues to tour, Gardner remains a vocal advocate for the Music Climate Revolution, a campaign aimed at pushing the entire music industry toward a carbon-neutral future.
THE MARQUEE

