Jisoo and Seo In-guk Star in Netflix's 'Boyfriend on Demand'

"I Wanted an Escape": Blackpink's Jisoo and Seo In-guk Lead Netflix's 'Boyfriend on Demand'

The 10-episode romantic comedy follows a fatigued webtoon producer who turns to a virtual dating service to navigate her messy personal and professional life.

Sofia Chen

Mar 6, 2026, 4:41 AM PT · 2 min read

Kim Ji-Soo in 2020 Dior — Photo: Marie Claire Korea / CC BY 3.0 via Wikimedia Commons

THE RUNDOWN

Netflix premiered all 10 episodes of "Boyfriend on Demand" globally on March 6, 2026.
Blackpink’s Jisoo stars as Seo Mi-rae, a fatigued and overworked webtoon producer.
Seo In-guk leads as the primary romantic interest in the virtual dating simulation.
The plot explores virtual dating apps and professional rivalry in the webtoon industry.
The series is currently available for streaming in over 190 countries on Netflix.

Netflix officially released all 10 episodes of the highly anticipated K-drama Boyfriend on Demand today, March 6, 2026. The series marks a major return to the screen for Blackpink's Jisoo, who stars as Seo Mi-rae, a successful but exhausted webtoon producer. Opposite her, Seo In-guk takes on the leading male role in this romantic comedy that explores the high-tech intersection of technology and modern love.

The plot centers on Mi-rae’s decision to download a virtual dating simulation service to avoid the pressures of real-world relationships. However, the lines between her digital romance and her professional reality begin to blur almost immediately. While navigating her virtual feelings, Mi-rae must also contend with a fierce professional rival who threatens her career standing at her production company, according to details shared by What's on Netflix and The Korea Times.

Produced for a global audience, the series aims to blend heartfelt romance with a satirical look at digital escapism. Fans have been eagerly awaiting this collaboration since it was first teased by Netflix Korea last year. CNA Lifestyle reports that the chemistry between the two leads is a central draw for the series, which is now streaming in over 190 countries. The show joins a growing slate of Korean originals on the platform, following the global success of similar romantic hits.