Music marketing just got a high-tech upgrade. Influur has officially launched Pulse, an AI-powered agent built to modernize how music labels and artist management teams navigate the influencer landscape. Debuting this March at the South by Southwest (SXSW) festival in Austin, Pulse aims to replace traditional, manual workflows with what the company calls "execution intelligence."

The system works by scanning real-time signals from a massive database of more than 80,000 active influencers to rank their potential for virality. Alessandra Angelini, CEO and co-founder of Influur, explained that Pulse allows teams to assemble entire marketing campaigns based on specific budgets and audience demographics in seconds. This automation removes the guesswork from finding the right influencers to break a new track or artist on social media.

Backed by Point72 Ventures and high-profile investors like Sofia Vergara, Influur has already raised $20 million in funding to streamline the creator economy. By leveraging AI to handle the heavy lifting of talent scouting and campaign assembly, Pulse aims to improve hit detection and overall performance for the industry. The platform’s launch marks a significant shift toward AI-driven execution in an industry that has long relied on manual outreach and gut feelings.