Lenny Kravitz’s soulful 1991 anthem "It Ain’t Over ‘Til It’s Over" is dominating social media once again. The track, originally released on his second studio album Mama Said, has seen a massive spike in usage on TikTok following its inclusion in the debut episode of Hulu’s biographical drama, American Love Story. The series, which explores the high-profile romance of John F. Kennedy Jr. and Carolyn Bessette-Kennedy, has introduced the classic track to a new generation of listeners.

The song is currently the soundtrack to a viral trend where creators recreate the minimalist, "quiet luxury" style that defined the 1990s. According to data from uDiscover Music, the track has moved into the top tier of trending sounds as users specifically channel the aesthetic of Bessette-Kennedy. Fashion influencers are using the song’s smooth R&B arrangement to showcase vintage-inspired looks and other staples of the era’s New York social scene.

Originally reaching No. 2 on the Billboard Hot 100, "It Ain’t Over ‘Til It’s Over" was written and produced by Lenny Kravitz as a plea to his then-wife, Lisa Bonet, during a difficult period in their marriage. Decades later, the song’s enduring appeal has been cemented by its connection to this new television portrayal. On YouTube, the official music video has seen a surge in traffic from fans who discovered the track through the Hulu premiere.