Retail therapy just got a lot more supernatural. Forbidden Fruits, the new horror-comedy from director Meredith Alloway, officially cast a spell on audiences during its opening weekend. The film, which debuted in theaters on March 27, 2026, successfully clawed its way into the domestic box office Top 10.

According to data from The Numbers and Boxoffice Pro, the film grossed approximately $1.2 million over its first three days. Starring Lili Reinhart, Lola Tung, and Victoria Pedretti, the story follows a secret witch cult operated by the employees of a mall clothing store. The unique blend of satire and scares has clearly resonated with fans looking for a fresh take on the genre.

The project marks a significant theatrical milestone for Meredith Alloway, whose vision brought the retail-themed nightmare to life. With an ensemble cast of fan-favorites from hits like Riverdale and The Summer I Turned Pretty, Forbidden Fruits is proving that there is still plenty of magic left in the mid-budget horror market.