Netflix is officially entering the next era of filmmaking. On March 5, 2026, the streaming titan announced its acquisition of InterPositive, an AI technology startup founded by Oscar winner Ben Affleck. The move signals a major investment in internal production tech as the company looks to streamline how its original content is polished and perfected.

The startup specializes in AI-driven tools that assist filmmakers with complex post-production tasks. According to TheWrap and Screen Daily, the software helps automate color grading, visual effects, and continuity checks. By bringing these tools in-house, Netflix aims to speed up the delivery of its massive slate of films and series without sacrificing the cinematic quality subscribers expect.

As part of the deal, Ben Affleck will serve as a senior advisor to Netflix, providing a bridge between the tech team and the creative community. The InterPositive staff will be fully integrated into the Netflix technology division. While AI remains a hot topic in Hollywood, Netflix leaders stated the goal is to "augment" the creative process and empower artists rather than replace them.