The SXSW 2026 music schedule is heating up in Austin, Texas, as the De Los Showcase takes over Mala Fama today, Sunday, March 15. Presented by the Los Angeles Times through its Latino-centric vertical, De Los, the event is designed to celebrate the breadth of modern Latin music. The lineup features a mix of viral stars and rising talent, emphasizing the vertical's mission to highlight Latino culture and creativity.

Spanglish pop artist Nezza is one of the most anticipated performers of the night. She gained massive viral attention in 2025 for her rendition of 'El PendĂłn Estrellado' and recently saw her documentary selected for the Sundance Film Festival 2026. Her performance at Mala Fama marks a significant milestone in her transition from digital sensation to festival mainstay.

Joining Nezza on the bill are Hermanos Espinoza, Vanita Leo, Tropa Magica, and Eddy. According to event listings from SXSW and Do512, the showcase provides a high-profile platform for these artists to reach international audiences during one of the industry's busiest weeks. The celebration at the East Sixth Street venue highlights the growing influence of Latin genres within the global music market.