Academy Award-winning director Luc Jacquet is trading icy tundras for the sparkling world of fine jewelry. His documentary, "A Diamond Is Born," has officially expanded its reach with a new streaming debut on Hulu. Produced by Jared, the film offers a cinematic look at the billion-year journey of natural diamonds, moving from deep within the earth to the hands of skilled artisans.
Jacquet, who famously won an Oscar for March of the Penguins, brings his signature visual storytelling to the landscapes of Botswana. The 45-minute feature highlights the social and economic impact of the diamond industry on local African communities. By documenting the funding of schools and infrastructure, Signet Jewelers—the parent company of Jared—aims to showcase the positive footprint of its sourcing practices.
The move to Hulu follows the documentary's initial digital premiere on YouTube in September 2023. This wider release aligns with Jared’s push for transparency through its traceable diamond collection, which provides customers with data on a stone's origin. Viewers can now stream the film to see the intersection of geological history and modern ethical mining standards.
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