Gainesville hip-hop artist Rayvon Rollins, better known as Purple Kloud, is officially back with his sixth EP. Titled "Risk Arena," the project landed on Thursday, March 12, 2026. This release is a major turning point for the artist, as it marks the first drop under his own label, Purple Kloud Records.

Rollins launched Purple Kloud Records in September 2025. His goal was simple: he wanted total autonomy over his music and career. According to The Independent Florida Alligator, the move allows Rollins to steer his creative direction without outside interference. The new EP follows a steady build-up throughout the spring, including two lead singles that set the tone for the project.

Fans will recognize the tracks "Slowburn (Air it Out)" and "Love4Sale," which Rollins released back in February. Those singles gave listeners a taste of the polished, independent sound found throughout "Risk Arena." With this sixth project now in the books, the Gainesville native continues to strengthen his footprint in the Florida hip-hop scene on his own terms.