Pophouse Acquires Tina Turner Music Rights and Likeness

Simply the Best: Pophouse Acquires Tina Turner’s Music Rights and Likeness

The firm behind ABBA Voyage bought the 'Queen of Rock 'n' Roll's' name and catalog from BMG with plans for new immersive projects.

Marcus J. Delany

Mar 19, 2026, 11:41 PM PT · 2 min read

Tina Turner — Photo: Heinrich Klaffs / CC BY-SA 2.0 via Wikimedia Commons

THE RUNDOWN

Pophouse acquired Tina Turner’s name, image, likeness, and music catalog from BMG.
ABBA’s Björn Ulvaeus co-founded Pophouse, the company behind the ABBA Voyage show.
The deal includes Turner's share of recordings and music publishing rights.
New creative projects featuring the late icon will be announced within six months.
Pophouse CEO Per Sundin aims to preserve Turner’s legacy for future generations.

Pophouse Entertainment, the Stockholm-based firm co-founded by ABBA’s Björn Ulvaeus, has officially acquired the name, image, and likeness (NIL) rights of the legendary Tina Turner. The deal, finalized with global music company BMG, also includes a majority stake in the late icon's music catalog. This acquisition secures Pophouse’s control over Turner’s share of her recordings and music publishing assets.

Known for its pioneering work on the ABBA Voyage digital avatar concert in London, Pophouse aims to preserve Turner’s massive cultural impact through immersive technology. Per Sundin, CEO of Pophouse, stated that the company plans to "safeguard and promote" Turner’s legacy for future generations. While specific details remain under wraps, the company confirmed that new creative projects featuring the superstar will be announced within the next six months.

Ike & Tina Turner — Photo via Wikimedia Commons

BMG originally acquired Turner’s music rights in 2021, and this new partnership with Pophouse marks a shift in how the icon’s brand will be managed moving forward. Turner, who passed away in May 2023 at the age of 83, sold over 100 million records during her storied career. By joining Pophouse, Turner's estate aligns with a roster that includes KISS and Cyndi Lauper, who have also signed major deals with the Swedish entertainment company.