Unified Production Platform (UPP) has officially launched its cloud-native, AI-powered production management platform designed to consolidate the fragmented film and television production landscape. Founded by industry veterans Mujeebur Rahmansaher, Greg Smith, and An De Vooght, the SaaS-based solution aims to simplify complex administrative tasks for studios, agencies, and independent producers.

The platform integrates essential production tools into a single interface, covering casting, payroll, compliance, and real-time analytics. CEO Mujeebur Rahmansaher, who was previously the CTO of The TEAM Companies and spent a decade at Deluxe Entertainment Services, stated that the system is built as an open-market solution to provide maximum flexibility across various content types. The software is designed to reduce the administrative friction that often slows down major creative projects.

The founding team brings extensive executive experience to the new venture. Greg Smith formerly served as the COO/CRO of The TEAM Companies and Global CIO at McCann Worldgroup, while An De Vooght held high-level leadership roles at Red Bull and Beats by Dre. By leveraging cloud-native technology, UPP seeks to improve data transparency and workflow efficiency for streamers and brands worldwide.