Young Miko & Gap: First Spanish-Language Campaign 2026

"WASSUP" With Gap? Young Miko Fronts Brand's First Spanish-Language Campaign

The GRAMMY-nominated artist makes history as Gap's first openly queer Latina face for the new "Sweats like this" Spring 2026 launch.

Marcus J. Delany

Mar 13, 2026, 11:23 PM PT · 1 min read

Bizarrap Young Miko Coachella — Photo: ANITA CON SWING / CC BY 3.0 via Wikimedia Commons

THE RUNDOWN

Young Miko stars in Gap’s Spring 2026 campaign titled "Sweats like this."
The launch includes a music video featuring a refreshed version of "WASSUP."
This is Gap’s first commercial produced entirely in the Spanish language.
Young Miko is the brand's first openly queer Latina representative.
The partnership celebrates Latin cultural influence and individual self-expression.

Young Miko is bringing her signature energy to Gap as the face of the brand’s Fall 2024 campaign. Titled "Sweats like this," the partnership officially launched with an original music video featuring a refreshed version of the artist's hit song, "WIGGY." The visual highlights the Puerto Rican rapper's effortless style while showcasing Gap’s latest fleece essentials.

This collaboration sets a new precedent for the retail icon. According to a press release from Gap Inc., the campaign features the brand’s first-ever commercial produced entirely in the Spanish language. By centering the Latin GRAMMY-nominated star, Gap is leaning into the massive global influence of Latin music and the cultural power of the Spanish-speaking market.

The campaign also breaks barriers for representation in mainstream fashion. Young Miko is the first openly queer Latina to front a major Gap initiative. Reports from Hypebae and ELLE note that the project focuses on themes of self-expression and authenticity, celebrating the artist's unique identity as a pioneer in the music industry. The Fall 2024 collection is available now in stores and online.