Meta is putting its money where the data is. News Corp CEO Robert Thomson announced a landmark three-year content licensing agreement with the social media giant during the Morgan Stanley TMT conference on Wednesday. The deal is worth up to $50 million annually, totaling a massive $150 million over the life of the partnership.

Under the new arrangement, Meta gains access to both archived and real-time content from News Corp’s premium publications, including The Wall Street Journal and The Times. This high-quality journalism will be used to train Meta’s generative AI models and power its various chatbot responses. Thomson described his company’s reporting as a "vital input" for the artificial intelligence industry during his address.

The agreement marks a significant shift in the relationship between traditional media and tech platforms. While many publishers have turned to litigation over AI data scraping, News Corp is opting for a lucrative licensing path. This ensures that the work of journalists in the U.S. and U.K. remains a primary source for the next generation of digital intelligence tools developed by Mark Zuckerberg’s company.