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Showing results for "Branded Entertainment"
BUSINESS
"The Brand is the Star": How Mattel and Nike are Reshaping Hollywood Finance
Financial pressures are forcing major studios to trade traditional scripts for brand-backed projects like Barbie and Air to secure guaranteed revenue.
· 2 min read
BUSINESS
King Khan’s Billion-Dollar Reign: Shah Rukh Khan Joins 2026 Hurun Global Rich List
The Bollywood icon debuts on the prestigious wealth list with an estimated $1.3 billion net worth, fueled by Red Chillies Entertainment and sports investments.
· 1 min read
BUSINESS
Golden Entertainment Shareholders Set to Vote on $1.16 Billion Sale This March
Investors will decide the fate of a massive deal involving CEO Blake Sartini and VICI Properties that offers $30 per share for the gaming company.
· 2 min read
BUSINESS
The $19 Billion Squeeze: Why Record-Breaking Tours Are Facing Thinner Margins
Production costs for staging and freight have jumped 30%, forcing industry giants like Live Nation and artists like Diljit Dosanjh to navigate a high-risk touring market.
· 2 min read
BUSINESS
Allianz Hands Over the Lens: Reel Media to Manage Global Entertainment Portfolio
Starting April 1, 2026, Reel Media will oversee Allianz Commercial’s international film, event, and sports insurance business.
· 1 min read
FILM
Eva Mendes is 52: Reliving Her Journey from 'Training Day' to Skura Style
Hollywood celebrates the actress and entrepreneur as publications look back at her iconic film roles and her successful pivot into the lifestyle business world.
· 1 min read
BUSINESS
Xsolla Agency Launches to Link Game Creators with Hollywood's Biggest IP
Global commerce leader Xsolla debuts a dedicated agency to streamline IP licensing across the film, music, and gaming industries.
· 1 min read
FILM
2026 Box Office Roars Back: 'Stacked Lineup' Fuels Major Revenue Rebound!
Analysts predict global and domestic totals nearing pre-pandemic levels, driven by highly anticipated sequels like 'Spider-Man: Brand New Day' and original epics such as Christopher Nolan's 'The
· 2 min read
BUSINESS
Curtain Call: AMC Theatres to Close More Locations to Cut Losses
CFO Sean Goodman confirms the cinema giant will shed underperforming sites following a challenging Q4 2025 as the company prioritizes profitable flagship theaters.
· 1 min read
BUSINESS
Reality TV Royalty: Banijay and All3Media Merge Into Global Powerhouse
The 50/50 partnership with RedBird IMI combines 'Big Brother' and 'The Traitors' into a massive 260,000-hour library.
· 1 min read
AWARDS
Oscars See Five-Year Viewership High and Stellar Ad Engagement for 2025 Ceremony
The 97th Academy Awards, hosted by Conan O'Brien, drew nearly 19.7 million viewers and delivered exceptional results for advertisers amidst an evolving media landscape.
· 2 min read
BUSINESS
Josh D’Amaro Set to Take the Reins as Disney’s New CEO
Following a unanimous board vote, the Parks chief will succeed Bob Iger on March 18, while Dana Walden steps into a dual President and Chief Creative Officer role.
· 2 min read
MUSIC
Bad Bunny's Super Bowl LX Halftime Show Shatters Global Viewership Records!
The Puerto Rican superstar's performance on February 8, 2026, amassed over 4.1 billion multi-platform views globally, cementing its place in entertainment history.
· 2 min read
FILM
Netflix Waves Goodbye to Warner Bros. Discovery Bid, Paramount Skydance Now Frontrunner
Streaming giant declines to sweeten its offer for WBD, clearing the path for Paramount Skydance's $110.9 billion all-cash proposal.
· 2 min read
FILM
Bidding War Heats Up: Paramount Skydance Sweetens Offer for Warner Bros. Discovery
Warner Bros. Discovery is reviewing a revised $31 per share acquisition bid from Paramount Skydance, potentially creating a fresh challenge to its existing agreement with Netflix.
· 2 min read