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Showing results for "Film Marketing"

FILM
“The Fan Edit Is the New Trailer”: How Lionsgate and HBO Are Hacking the TikTok Algorithm
Major studios like Lionsgate and Netflix are ditching traditional teasers for viral, fan-made aesthetics to capture Gen Z audiences through authentic, high-energy digital content.
· 2 min read

FILM
Pixar’s ‘Hoppers’ Jumps to No. 1 Again with $28.5 Million Weekend
The animated hit holds the top spot for a second straight week, bringing its total global earnings to $164.7 million.
· 1 min read

FILM
Hollywood’s 'Unhappy Ending': Why Production Is Plummeting in 2024
Major studios like Disney and Paramount face a stark new reality of job cuts, streaming losses, and a shift toward international tax havens.
· 2 min read

FILM
"A Perfect Witness": Zendaya Crashes Las Vegas Wedding for A24’s 'The Drama'
Zendaya surprised fans at a custom A24 pop-up chapel in Las Vegas on March 14, signing a marriage license to promote her upcoming film co-starring Robert Pattinson.
· 1 min read

MUSIC
Nezza and Hermanos Espinoza Headline 'De Los' Showcase at SXSW 2026
The Los Angeles Times brings its Latino-centric vertical to Austin's Mala Fama with a lineup featuring Vanita Leo and Tropa Magica.
· 1 min read

AWARDS
Michael B. Jordan and Timothée Chalamet Face Off in Tightest Best Actor Race in Years
Michael B. Jordan’s SAG win for "Sinners" shakes up the 98th Academy Awards as he challenges early frontrunner Timothée Chalamet’s lead for "Marty Supreme."
· 2 min read

BUSINESS
Not So Fast: California AG Probes $110B Paramount Skydance and WBD Merger
Attorney General Rob Bonta launches an antitrust investigation into the massive deal, citing concerns over job losses and rising prices.
· 1 min read

TV
Cindy Eckert’s Battle for “The Pink Pill” Lands on Paramount+
Directed by Aisling Chin-Yee, the award-winning documentary explores the gender bias behind the FDA’s long-delayed approval of the female libido drug, Addyi.
· 1 min read

BUSINESS
"The Brand is the Star": How Mattel and Nike are Reshaping Hollywood Finance
Financial pressures are forcing major studios to trade traditional scripts for brand-backed projects like Barbie and Air to secure guaranteed revenue.
· 2 min read

FILM
Ranveer Singh’s ‘Dhurandhar 2’ Smashes $2 Million in U.S. Pre-Sales
The Bollywood spy thriller is on track for a record-breaking North American opening ahead of its March 19 release.
· 1 min read

FILM
Margot Robbie and Jacob Elordi’s ‘Wuthering Heights’ Smashes $213M Global Box Office
Emerald Fennell’s modernized take on the Emily Brontë classic overcomes casting controversy to reach a major financial milestone in early March.
· 1 min read

FILM
Zendaya and Robert Pattinson Bring ‘The Drama’ to Theaters This April
A24 sets an April 3, 2026, release for Kristoffer Borgli’s highly anticipated black comedy, featuring a unique Las Vegas pop-up wedding chapel.
· 1 min read

FILM
"A Love Letter to Texas": Jeff Nichols Taps Ryan Bingham and Michael Shannon for Tecovas Short
The 14-minute cinematic project stars 'Yellowstone' favorites and premieres at SXSW before its digital debut this April.
· 2 min read

FILM
"An Unstable Period": Can Pixar and Ryan Gosling Save the 2026 Box Office?
March 2026 looks bright with Pixar’s 'Hoppers' and Amazon MGM’s 'Project Hail Mary,' but industry experts warn that high grosses don't always mean big profits.
· 2 min read

FILM
Ghostface Stumbles: Scream 7 Suffers Franchise-Worst 75% Box Office Drop
Despite a record-breaking opening, the Neve Campbell-led sequel saw a massive decline in its second weekend while nearing $150 million worldwide.
· 1 min read

BUSINESS
"The Human Touch": TikTok and Meta Face New AI Video Standards This March
Major social platforms are integrating AI tools like Hedra while doubling down on authentic creators to navigate the 2026 short-form video boom.
· 2 min read

FILM
A24 Spends Big on Olivia Wilde as Sundance Packs Its Bags
The 2026 Sundance Film Festival concluded its final Park City run with major acquisitions by Neon, A24, and Sony Pictures Classics.
· 1 min read

FILM
Pixar Greenlights Monsters, Inc. 3 and Its First-Ever Musical
Pixar CCO Pete Docter confirms a return to Monstropolis and a new musical directed by Domee Shi among several upcoming projects.
· 1 min read

FILM
Sony’s ‘Goat’ Races Toward $100 Million Domestic Milestone
Sony Pictures Animation’s latest hit, produced by Stephen Curry’s Unanimous Media, has already earned $133.7 million worldwide following its February debut.
· 1 min read

BUSINESS
Allianz Hands Over the Lens: Reel Media to Manage Global Entertainment Portfolio
Starting April 1, 2026, Reel Media will oversee Allianz Commercial’s international film, event, and sports insurance business.
· 1 min read
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