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Showing results for "Hot Wheels"
BUSINESS
Mattel Goes Full Hollywood: CEO Outlines Massive 2026 IP Expansion
At the UBS Global Consumer and Retail Conference, Mattel announced a $150 million digital investment, two new movies, and double-digit growth for Hot Wheels.
· 1 min read
BUSINESS
"The Brand is the Star": How Mattel and Nike are Reshaping Hollywood Finance
Financial pressures are forcing major studios to trade traditional scripts for brand-backed projects like Barbie and Air to secure guaranteed revenue.
· 2 min read