K-pop sensation BLACKPINK has once again proven their global dominance, with their third mini-album, 'Deadline,' selling an astounding 1,461,785 copies on its first day of release. This monumental achievement, confirmed by their agency YG Entertainment and Hanteo Chart data, sets a new record for the highest first-day sales by any K-pop girl group in history.

Released on Friday, February 27, 2026, at 2 p.m. KST, 'Deadline' shattered the previous record held by aespa's 'MY WORLD,' which sold 1.37 million units in 2023. Even BLACKPINK's own previous best, 'Born Pink' in 2022, saw 1.01 million sales on its first day, highlighting the immense anticipation for this new project. The five-track EP features the powerful lead single 'Go,' alongside other tracks like the pre-release 'Jump,' 'Me and My,' 'Champion,' and 'Fxxxboy.'

The album's success extends beyond physical sales, as 'Deadline' rapidly ascended to the top of iTunes' Top Albums chart in 32 different countries (regions) globally. This comeback marks the first full-group release from Jisoo, Jennie, Rosé, and Lisa in over three years, specifically three years and five months, further solidifying their status as an unparalleled force in the music industry.