Pop superstar Bruno Mars is officially moving his business to a new home. On March 17, 2026, Avex Music Group announced that it has secured a global music publishing administration deal with the multi-platinum artist. Under the terms of the agreement, Avex will serve as the exclusive global administrator for all new music written by Mars.

The transition is set to take effect as soon as the singer's current publishing deals with BMG and Warner Chappell reach their conclusion. This partnership gives Avex, a major player in the Japanese entertainment market, a significant footprint in the management of the 16-time Grammy winner's future creative output. Mars remains one of the most sought-after songwriters in the industry, with a catalog of hits ranging from "Uptown Funk" to "24K Magic."

The deal was reported by several industry outlets, including Music Business Worldwide and PR Newswire. While the specific financial details were not shared, the announcement confirms that Avex will manage the licensing and commercial rights for his upcoming hits on a worldwide scale. This move highlights Avex Music Group’s growing influence in the global music publishing sector.