Horror fans, get ready to feel uncomfortable. The first trailer for Bari Kang’s latest project, ITCH!, has officially dropped, and it is every bit as visceral as the title suggests. The film centers on a terrifying viral outbreak that forces its victims to scratch themselves to death. According to reports from Bloody Disgusting and Dread Central, the story follows a group of survivors who seek refuge inside a department store as the world outside succumbs to the bloody mania.

The wait for this body-horror nightmare won't be long. ITCH! is scheduled for a digital and cable release in the United States on April 21, 2026. Fans across the pond in the United Kingdom will get an even earlier look, with the film slated for an April 20, 2026 debut. The release strategy targets major VOD platforms like Apple TV, making the film easily accessible for those brave enough to watch at home.

Director Bari Kang is known for building intense atmosphere, and early looks at the trailer suggest a claustrophobic, high-stakes survival story. By confining the action to a single retail location, the film aims to ramp up the tension as the survivors realize the greatest threat might be the itch they can't ignore. With its focus on physical horror and psychological dread, ITCH! is shaping up to be one of the spring’s most talked-about indie horror releases.