Hollywood Social Media Scams Cost $600M Annually

Hollywood’s $600 Million Nightmare: Spikerz Reveals Surging Social Media Scams

A new report from security firm Spikerz finds that 41% of entertainment brands are targeted by deepfakes and hacks, threatening the reputations of major studios and stars.

Marcus J. Delany

Mar 12, 2026, 7:02 PM PT · 1 min read

Social media security company Spikerz reports that Hollywood loses $600 million a year to

THE RUNDOWN

Hollywood loses $600 million annually to social media hacks and deepfakes.
Spikerz report shows 41% of entertainment brands have been targeted by attacks.
AI-powered deepfakes and impersonations are the primary tools used by cybercriminals.
CEO Eyal Moldovan warns that social media is a critical reputation vulnerability.
Security is now a top priority for studios like Disney and Netflix.

Hollywood is facing a massive digital crisis that is hitting the industry's bottom line. A new report from social media security company Spikerz reveals that the entertainment world loses a staggering $600 million every year to social media attacks. These threats, which include sophisticated deepfake scams and account takeovers, are targeting the massive digital footprints of major studios and A-list talent.

The data highlights a significant vulnerability for the industry. According to Spikerz, 41% of entertainment brands have already fallen victim to these attacks. Cybercriminals are increasingly using AI-driven deepfakes to impersonate celebrities and studio executives, exploiting the trust of millions of followers. Eyal Moldovan, CEO of Spikerz, notes that social media has become the primary battleground for brand reputation, making it a high-stakes target for fraud.

Protecting these massive digital audiences is no longer a luxury for companies like Disney, Netflix, and Warner Bros. Discovery. The report emphasizes that as studios prepare for major global releases, the risk of impersonation and misinformation spikes. Industry leaders are now being urged to treat social media security as a critical component of their overall risk management strategy to prevent further multi-million dollar losses.