Former MTV Nitro Circus star Andy Bell is trading freestyle motocross for the boardroom. On April 3, 2026, Bell officially announced the launch of Unverified, a new independent creative agency based in Park City. The firm aims to disrupt traditional advertising by focusing on authentic, high-impact storytelling and efficient delivery for global brands.

The agency arrived with a massive splash, debuting its first major work for Toyota. The "Affirmations" campaign featured heavily during two of the year’s biggest televised events: the 2026 Olympic Winter Games in Milan-Cortina and Super Bowl LX. According to PR Newswire, the campaign focused on real-world resilience, moving away from glossy, high-budget spectacles in favor of raw human connection.

Bell told Park City Today that the agency was built to move "at the speed of culture," bypassing the slow-moving structures of traditional legacy firms. By leveraging his background in action sports and media production, Bell intends for Unverified to provide Toyota and future clients with a more direct and unfiltered creative process. The agency’s debut marks a significant shift for the athlete as he moves into full-time creative leadership.