Banijay and All3Media Merger: New TV Production Giant

Reality TV Royalty: Banijay and All3Media Merge Into Global Powerhouse

The 50/50 partnership with RedBird IMI combines 'Big Brother' and 'The Traitors' into a massive 260,000-hour library.

Marcus J. Delany

Mar 3, 2026, 2:47 PM PT · 1 min read

The merger brings Big Brother and The Traitors into a single 260,000-hour content library.

THE RUNDOWN

Banijay Entertainment and All3Media are merging into a 50/50 joint venture.
The combined entity will operate globally under the Banijay brand name.
RedBird IMI and Banijay Group are the primary partners in this deal.
The massive content library now exceeds 260,000 hours of television programming.
Marco Bassetti will serve as the CEO of the newly merged production giant.

The landscape of global television has officially shifted. Banijay Group and RedBird IMI have announced a definitive merger between Banijay Entertainment and All3Media. This strategic deal creates a production titan jointly owned in a 50/50 partnership, operating globally under the Banijay brand name.

This massive consolidation brings the world’s biggest hits under one roof. The combined entity now boasts a library exceeding 260,000 hours of content. Iconic reality franchises like "Big Brother," "Survivor," and "MasterChef" will now share a home with prestige hits and viral sensations such as "Peaky Blinders," "The Traitors," and "Squid Game: The Challenge."

Marco Bassetti, CEO of Banijay Group, will lead the new powerhouse. According to a formal announcement from Banijay Group, the merger aims to scale production capabilities while maintaining creative independence across its hundreds of labels. Jeff Zucker, CEO of RedBird IMI, noted that the deal positions the new entity as a primary destination for talent and distributors in an increasingly competitive market.