Timbaland AI Artist TaTa Taktumi Signs Ne-Yo PMG Deal

Timbaland’s AI Artist TaTa Taktumi Signs With Ne-Yo’s Pacific Music Group

The "part human" digital performer joins PMG for worldwide management and distribution in a first-of-its-kind hybrid deal.

Marcus J. Delany

Mar 25, 2026, 10:22 AM PT · 1 min read

Timbaland — Photo: Collision Conf / CC BY 2.0 via Wikimedia Commons

THE RUNDOWN

TaTa Taktumi signed a worldwide deal with Ne-Yo’s Pacific Music Group.
PMG will manage the AI artist in Asia and act as her global label.
TaTa is a hybrid artist featuring a human performer of Filipino heritage.
The artist was developed via Timbaland’s Stage Zero entertainment venture.
PMG founders include Ne-Yo, Sonu Nigam, MC Jin, and Jonathan Serbin.

Timbaland’s latest venture into the future of music has reached a major milestone. TaTa Taktumi, the AI-powered artist developed under Timbaland’s Stage Zero venture, has officially signed with Pacific Music Group (PMG). This landmark deal positions PMG as TaTa’s worldwide record label and her dedicated management partner for the Asian market.

Unlike fully synthetic creations, TaTa Taktumi is billed as a hybrid, "part human" artist. While her appearance and certain technical elements are AI-driven, the digital persona is powered by a human performer of Filipino heritage. This approach blends human emotion and heritage with cutting-edge technology to create a new type of pop star.

The signing follows the launch of Pacific Music Group, a powerhouse venture co-founded by R&B star Ne-Yo, Indian music icon Sonu Nigam, hip-hop artist MC Jin, and industry executive Jonathan Serbin. By leveraging Timbaland’s production expertise and PMG’s international reach, the team plans to scale TaTa’s presence across global digital platforms.