Netflix, Inc. is making headlines in Russia once again. On March 23, 2026, the streaming giant officially filed an application with Rospatent, Russia’s Federal Service for Intellectual Property, to register its trademark. This move comes exactly four years after the company suspended its services and pulled out of the Russian market in March 2022.

The application is quite extensive, covering everything from computer software and online entertainment to emerging virtual reality technology. According to reports from China Daily HK and China.org.cn, the filing includes the iconic Netflix name and logo. While the news has fueled rumors of a potential comeback, industry analysts suggest the move is likely a legal strategy to maintain brand control.

By securing these rights, Netflix can effectively fight "brand squatting," a practice where local entities attempt to register and use famous global trademarks without permission. As reported by Streamline, these filings ensure that no other company in Russia can legally operate under the Netflix banner. Netflix has not released an official statement confirming a return to active streaming operations in the region.