Fans of the action-packed John Wick franchise can now embody the legendary Baba Yaga through scent. Lionsgate and leading fragrance discovery platform Scentbird officially launched the 'John Wick' Eau de Parfum on March 5, 2026. This limited-edition fragrance is an aromatic, woody blend designed to evoke the intensity and sophistication synonymous with the title character.

The unique fragrance features a striking combination of notes, opening with spiced lemon and a distinct gunmetal accord. These initial impressions are layered with clary sage, while cedarwood and amber bourbon ground the scent, aiming to capture John Wick's precision and style. The collaboration was facilitated by IMG Licensing and builds on Scentbird-owned Drift's previous work with the blockbuster franchise.

Elena Lécué, CMO at Scentbird, highlighted the platform's vision, stating, "At Scentbird, we're always looking for ways to push fragrance beyond the bottle." She added that this partnership allows them to "turn scent discovery into a true cultural moment," blending storytelling and collectibility. Debbie Olshan, Director of Consumer Products at Lionsgate, echoed this sentiment, noting, "Teaming up with Scentbird allows us to extend the world of John Wick beyond the screen and into fans' everyday rituals."

The 'John Wick' Eau de Parfum is available for a limited time through Scentbird's subscription service and in select Ă  la carte formats on scentbird.com. Subscribers can get a 30-day supply (0.27 oz vial) for $17.95 per month, with the first month priced at $8.97. A 20ml mini bottle retails for $39.00, and a 1.7 oz full-size bottle is available for $90.00. The launch is supported by a phased marketing campaign, including social-first storytelling, creator partnerships, and NYC wild postings.