TelevisaUnivision and Nielsen have officially announced a massive multi-year media intelligence agreement designed to transform how Hispanic audiences are measured. This comprehensive deal covers the media giant's entire portfolio, including local and national television, audio stations, and the digital streaming platform ViX. By leveraging Nielsen ONE, the companies aim to provide a unified view of viewership across every screen.

The partnership integrates Nielsen’s "Big Data + Panel" approach to ensure the U.S. Hispanic community is accurately represented in media data. Donna Speciale, President of U.S. Advertising Sales and Marketing at TelevisaUnivision, stated that the deal helps the company demonstrate the value of their audience to advertisers. The agreement specifically includes Nielsen ONE Ads and Advanced Audiences, tools that allow brands to see exactly how their campaigns perform across linear and streaming environments.

Amilcar Perez, Chief Revenue Officer at Nielsen, noted that the company is proud to help TelevisaUnivision showcase the power of their audience. As the media landscape shifts toward digital, the inclusion of the ViX streaming service in this measurement suite is a critical step for the Spanish-language broadcaster. The deal ensures that advertisers can track consumer behavior accurately as they move between traditional broadcasts and on-demand content.