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Showing results for "Interactive TV"

Game Over: Netflix Axes Nearly All Interactive Specials
TV
Game Over: Netflix Axes Nearly All Interactive Specials
The streaming giant is removing 20 of its 24 'choose-your-own-adventure' titles by December 1, marking a major shift away from branching narrative television.
· 2 min read
Netflix CFO Spencer Neumann Eyes $20 Billion Content Spend to Fuel Ad Growth
BUSINESS
Netflix CFO Spencer Neumann Eyes $20 Billion Content Spend to Fuel Ad Growth
The streaming giant is pivoting toward a diversified entertainment model with a massive content budget and a focus on advertising revenue as subscriber growth plateaus.
· 1 min read
TV
Roku Launches 'Roklue' to Solve Your Streaming Indecision
The streaming giant debuts a new home screen trivia game and advanced Live TV search tools to help users discover free movies and shows faster.
· 1 min read
Oscars See Five-Year Viewership High and Stellar Ad Engagement for 2025 Ceremony
AWARDS
Oscars See Five-Year Viewership High and Stellar Ad Engagement for 2025 Ceremony
The 97th Academy Awards, hosted by Conan O'Brien, drew nearly 19.7 million viewers and delivered exceptional results for advertisers amidst an evolving media landscape.
· 2 min read