LiveOne (NASDAQ: LVO) is heading straight for your living room. On March 24, 2026, the digital media company announced a strategic B2B partnership with LG Electronics to distribute its content platform across LG Smart TVs in North America. This deal adds approximately 60 million smart TVs to LiveOne's distribution network, marking a major milestone for the streaming service.

The collaboration is designed to help LiveOne capitalize on the rapidly growing connected TV advertising market. By landing on one of the world's most popular hardware brands, the company gains a massive new audience for its library of live music, podcasts, and original video content. Robert Ellin, CEO of LiveOne, noted that this agreement is a key part of the company's strategy to scale its presence through hardware integrations.

The deal reflects a broader trend of streaming services seeking direct partnerships with manufacturers to bypass traditional app stores. For LiveOne, the 60 million new potential viewers represent a significant opportunity to drive advertising revenue and brand awareness. The platform is now positioned as a staple entertainment option for LG users throughout the United States and Canada.