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Showing results for "Ad Tech"

FreeWheel Debuts AI Agent Tech to "Transform" Premium Video Advertising
BUSINESS
FreeWheel Debuts AI Agent Tech to "Transform" Premium Video Advertising
The Comcast-owned company is partnering with PMG to pilot new tools designed to streamline complex ad transactions for publishers and brands.
· 1 min read
Nintendo Sues U.S. Government for Tariff Refunds After Switch 2 Delays
BUSINESS
Nintendo Sues U.S. Government for Tariff Refunds After Switch 2 Delays
Nintendo of America is demanding a full refund for illegal trade taxes that the company claims drove up hardware prices and stalled the highly anticipated Switch 2 launch.
· 2 min read
The $196 Billion Takeover: Retail Media Set to Dethrone TV Ads by 2026
BUSINESS
The $196 Billion Takeover: Retail Media Set to Dethrone TV Ads by 2026
Retail media investment is expected to reach $196.7 billion this year as brands shift budgets from traditional television to commerce-driven digital channels.
· 1 min read
Meta Strikes Back: Lawsuits Filed Against Deepfake Ad Scammers in Brazil, China, Vietnam
BUSINESS
Meta Strikes Back: Lawsuits Filed Against Deepfake Ad Scammers in Brazil, China, Vietnam
The tech giant is taking legal action against individuals and companies accused of using AI-generated celebrity likenesses to promote fraudulent products on its platforms, including those
· 2 min read