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Showing results for "Ad-Supported Streaming"
BUSINESS
"I'd Cancel Over $5": Most Streamers Now Choose Ads as Prices Climb
A new Deloitte report finds that 68% of viewers now opt for ad-supported tiers, driven by frustration over rising costs and a willingness to trade time for savings.
· 1 min read
BUSINESS
Fawesome and HappyKids Surpass 75 Million Households in Milestone Growth
Future Today marks its 20th anniversary at IAB NewFronts by revealing its free streaming platforms now generate 2 billion monthly ad impressions.
· 1 min read
BUSINESS
Commercials Are Back: Ad-Supported Plans to Drive All Streaming Growth by 2026
New data shows Netflix, Disney+, and Max will rely entirely on ad-supported tiers for U.S. expansion as premium subscription prices continue to climb.
· 2 min read
TV
Tubi Report: 90% of Viewers Are Trading Passive Watching for "Purposeful" Streaming
Fox Corporation’s "The Stream 2026" study shows audiences are ditching scheduled TV for intentional, free, ad-supported content as subscription costs rise.
· 2 min read
TV
Amazon Ups the Ante: Prime Video Ultra Launches This April
The new $4.99 monthly tier replaces the current ad-free option and locks 4K streaming behind a premium paywall starting April 10.
· 1 min read
BUSINESS
Netflix Trims Product and Creative Teams in Strategic Restructure
Approximately 50 employees were impacted as the streaming giant streamlines its global operations following recent leadership changes.
· 1 min read
BUSINESS
Streaming Wars Enter New Era: Antenna Reports End of Hypergrowth
The Q1 2026 State of Subscriptions report shows platforms like Netflix and Disney+ prioritizing profit over raw subscriber counts through live sports and ad-supported tiers.
· 2 min read
BUSINESS
Netflix CFO Spencer Neumann Eyes $20 Billion Content Spend to Fuel Ad Growth
The streaming giant is pivoting toward a diversified entertainment model with a massive content budget and a focus on advertising revenue as subscriber growth plateaus.
· 1 min read
TV
Roku Launches 'Roklue' to Solve Your Streaming Indecision
The streaming giant debuts a new home screen trivia game and advanced Live TV search tools to help users discover free movies and shows faster.
· 1 min read
BUSINESS
Streaming's $100 Billion Reset: Netflix and Amazon Pivot to Licensed Hits and Live Sports
Global streaming spend is projected to hit $100 billion in 2026 as platforms shift their focus from expensive originals to licensed blockbusters and live events.
· 2 min read
TV
The Price is Zero: Tubi and Pluto TV Explode as Subscription Fatigue Hits Peak
Fox Corporation's Tubi and Paramount's Pluto TV are doubling down on content libraries this March as viewers flee rising monthly costs from major paid streamers.
· 1 min read
BUSINESS
"Profit Over People": Why Netflix and Disney Are Done Chasing Subscribers
As the era of cheap streaming ends, giants like Netflix and Disney+ are prioritizing ad tiers and bundles to hit billion-dollar profit targets.
· 1 min read
BUSINESS
Streaming Wars Over: Antenna Report Signals New Profit-Focused Era for 2025
A Q1 2026 report from Antenna declares the 'Streaming Wars' concluded in 2025, as the market transitions from hypergrowth to a mature phase prioritizing profitability, subscriber retention, and
· 2 min read
TV
Roku Expands Free TV Lineup with 17 New Live Channels This February!
Cord Cutters News confirms Roku has rolled out a fresh batch of 17 free, ad-supported channels, enhancing The Roku Channel's diverse offerings for all users.
· 1 min read