THE MARQUEESearch
Showing results for "Media Measurement"
BUSINESS
TelevisaUnivision and Nielsen Ink Major Multi-Year Data and Measurement Deal
The new agreement uses Nielsen ONE to track Hispanic audiences across TV, radio, and the ViX streaming service for better advertiser insights.
· 1 min read
CULTURE
TikTok’s “Enshittification” Crisis: Why Users Are Deleting the App in 2026
A March 6 report from Norway’s Consumer Council slams TikTok for prioritizing profit over people, fueling a wave of departures from the ByteDance-owned platform.
· 2 min read
BUSINESS
Starz Entertainment Deploys "Poison Pill" to Block Hostile Takeover Bids
The network adopts a shareholder rights plan to prevent any single entity from seizing a 17.5% stake without paying a fair premium for the company.
· 2 min read
FILM
Telefilm Canada Reimagines Film Success After Sharp 2025 Box Office Drop
Federal funding body shifts focus beyond ticket sales, emphasizing audience engagement and diverse storytelling following a 40.9% revenue decline for Canadian films.
· 2 min read