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Showing results for "Video Advertising"

FreeWheel Debuts AI Agent Tech to "Transform" Premium Video Advertising
BUSINESS
FreeWheel Debuts AI Agent Tech to "Transform" Premium Video Advertising
The Comcast-owned company is partnering with PMG to pilot new tools designed to streamline complex ad transactions for publishers and brands.
· 1 min read
YouTube Beats Hollywood: Ad Revenue Hits $40.4 Billion to Surpass Major Studios
BUSINESS
YouTube Beats Hollywood: Ad Revenue Hits $40.4 Billion to Surpass Major Studios
A new report from MoffettNathanson reveals YouTube's advertising earnings now exceed the combined totals of Disney, NBC, Paramount, and Warner Bros. Discovery.
· 1 min read
Streaming’s $76 Billion Pivot: Why Live Sports Are the New Must-Have for Netflix and Amazon
BUSINESS
Streaming’s $76 Billion Pivot: Why Live Sports Are the New Must-Have for Netflix and Amazon
Major platforms are ditching the "growth at all costs" model to prioritize profitability through massive investments in premium sports rights like the NBA and NFL.
· 2 min read
"ByteDance Still Pulls the Strings": New Lawsuit Slams TikTok's American Makeover
BUSINESS
"ByteDance Still Pulls the Strings": New Lawsuit Slams TikTok's American Makeover
A federal lawsuit filed March 5 claims the TikTok USDS JV is a "shell" structure, alleging Oracle and US investors lack control over the app's secret sauce algorithm.
· 1 min read