THE MARQUEESearch
Showing results for "Digital Advertising"
BUSINESS
FreeWheel Debuts AI Agent Tech to "Transform" Premium Video Advertising
The Comcast-owned company is partnering with PMG to pilot new tools designed to streamline complex ad transactions for publishers and brands.
· 1 min read
BUSINESS
YouTube Beats Hollywood: Ad Revenue Hits $40.4 Billion to Surpass Major Studios
A new report from MoffettNathanson reveals YouTube's advertising earnings now exceed the combined totals of Disney, NBC, Paramount, and Warner Bros. Discovery.
· 1 min read
BUSINESS
Static on the Airwaves: Cumulus Media Hits Reset with Chapter 11 Filing
The broadcaster, which operates 394 stations across 84 markets, aims to eliminate $600 million in debt while maintaining daily operations for listeners and advertisers.
· 1 min read
BUSINESS
Fandom Over Budgets: Deloitte Unveils 2026 Media Outlook
Deloitte's 2026 report shows audience engagement is the new gold standard for quality as media companies track fans across streaming, social, and gaming platforms.
· 2 min read
BUSINESS
Pod Digital Media and One Venture Group Ink Massive Multi-Year Advertising Deal
The partnership expands Pod Digital Media’s marketplace to 30+ U.S. markets, targeting diverse cultural audiences through live events and podcast integrations.
· 1 min read
BUSINESS
The $196 Billion Takeover: Retail Media Set to Dethrone TV Ads by 2026
Retail media investment is expected to reach $196.7 billion this year as brands shift budgets from traditional television to commerce-driven digital channels.
· 1 min read
AWARDS
Oscars See Five-Year Viewership High and Stellar Ad Engagement for 2025 Ceremony
The 97th Academy Awards, hosted by Conan O'Brien, drew nearly 19.7 million viewers and delivered exceptional results for advertisers amidst an evolving media landscape.
· 2 min read